A recovered traffic sign was cut into the iconic tree-shape of the air freshener ‘Arbre Magique’. Over the years, these kinds of reduced, humorous reflections on marketing and branding appear more often in Philips’ work. While driving, the tree-shaped object is always dangling in the corner, like a network logo in the upper corner of a television screen. As often, Philips connects the interior and exterior aspects of a particular experience. Due to their legitimacy in everyday life, he seems to increasingly want to use these kinds of iconic logos to question the promise they hold and the desire they evoke. The symbolic value of everyday recognizable objects is thus being fused with the (false) realistic value of symbols. Philips holds a mirror up to capitalism by highlighting the business of marketing instead of products. A bit like the green meadows on milk cartons.